Cristy Sauceda
CRISTY SAUCEDA : Copywriter

John Lewis Department Store

 

JOHN LEWIS DEPARTMENT STORE

This was a campaign for D&AD’s New Blood competition.

Our challenge was to design a store experience for John Lewis, a UK-based department store. Our goal was to draw new customers into JL’s brick and mortar stores.

 

TAROT CARD COUPONS

We created a series of coupons disguised as tarot cards so customers could envision a future that was fashionable. Each card has a peel-off sticker with a barcode for a discount in select departments.

BLIND ENVELOPE

Our coupons will live in blind envelopes near registers inside stores. Cashiers will place envelopes into customers’ bags when they check out.

OUT OF HOME 

Billboards around the city will draw attention to our futuristic campaign.

Kaitlin Billboard.png

APP TAKEOVER

For a limited time, our fortune-telling friends will take over the John Lewis app with a game. Players pick from three shuffled cards - one with a fortune, one with a fashion tip, and one with a coupon. 

 

art director: kat ashenden