JOHN LEWIS DEPARTMENT STORE
This was a campaign for D&AD’s New Blood competition.
Our challenge was to design a store experience for John Lewis, a UK-based department store. Our goal was to draw new customers into JL’s brick and mortar stores.
TAROT CARD COUPONS
We created a series of coupons disguised as tarot cards so customers could envision a future that was fashionable. Each card has a peel-off sticker with a barcode for a discount in select departments.
Our coupons will live in blind envelopes near registers inside stores. Cashiers will place envelopes into customers’ bags when they check out.
OUT OF HOME
Billboards around the city will draw attention to our futuristic campaign.
For a limited time, our fortune-telling friends will take over the John Lewis app with a game. Players pick from three shuffled cards - one with a fortune, one with a fashion tip, and one with a coupon.