Cristy Sauceda
CRISTY SAUCEDA : Copywriter
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Savannah Tourism

SAVANNAH TOURISM

 

This campaign’s purpose is to boost tourism in Savannah, GA during the fall season. A little known fact is that Savannah is one of the most haunted places in America, making it the perfect place to get spooked.

 

PRINT ADS

We’ll place print ads in magazines like Southern Living, The Magnolia Journal, and Taste of the South Magazine to spread knowledge to Southerners outside of Georgia who might want to venture to Savannah for a howling good time.

WEBSITE TAKEOVER

During the months of September and October, the ghouls of Savannah will takeover VisitSavannah.com in order to lure tourists to their creepy abodes.

 

GHOSTLY HOTEL REVIEWS

Who else would be perfect for giving a hotel review except someone who’s been staying there for centuries? You can actually book a stay at any one of these creepy hotels featured on the Savannah Tourism site. 

 
 

GHOSTLY TOUR REVIEWS

You can expect a friendly visitation from one of these dead souls on a group ghost tour or pub crawl.

 

SOCIAL MEDIA

 

Our southern ghouls have been around so long, they've mastered social media! They'll take over the Savannah Tourism Instagram account as well.

 
 

"Breakfast in bed after a long night of spookin'! #blessed #coffeelover"

 

"The whiskey here is the best I've had in two centuries! #bad&boozy #savannah" 

 
 

"I look SO good from second story windows, don't ya think? #duckface #hottie"

 

art director: laura Jones