Cristy Sauceda
CRISTY SAUCEDA : Copywriter
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Adidas

 

ADIDAS

This campaign was for D&AD’s New Blood ad competition. It won Gold in The Creative Circus Student Show Awards! 

Our challenge was to use the power of sports as a catalyst for societal change in one of Adidas's key cities. We chose Tokyo.

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OUT OF HOME

We'll place outdoor ads in bus shelters and subways in order to reach a wide array of people. 

SOCIAL MEDIA

Premium Ping Pong Fridays will utilize Instagram and Facebook Events to target younger individuals. 

 

ART DIRECTOR: MAGGIE HOMER