This campaign was for D&AD’s New Blood ad competition. It won Gold in The Creative Circus Student Show Awards!
Our challenge was to use the power of sports as a catalyst for societal change in one of Adidas's key cities. We chose Tokyo.
OUT OF HOME
We'll place outdoor ads in bus shelters and subways in order to reach a wide array of people.
Premium Ping Pong Fridays will utilize Instagram and Facebook Events to target younger individuals.